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2008 Teipei Computex exhibition
  2008-06-19
 

 
 
 
 
 
 
 
 
Invitation of 2008 Computex Taipei
  2008-04-30
 
Alliance- Lucky Heart and 3/1 A Life mattress
  2007-11-14
 

With the successfully experience of cooperating with Watsons chain store, Lucky-heart got a chance to work with mattress chain store, 3/1 Alife. First of all, 3/1 Alife installed 2 demo digital signage in every department store or channel to be a touchstone. After checking the marketing feedback from these point of touchstone, Lucky-heart and 3/1 Alife will plan new marketing strategy of next step.

Besides, the well-known anchorman , Mr. Cheng Hong Yi, to be a 3/1Alife spokesman to guarantee quality of mattress. Through the promotion of TV station, broadcasting, paper media, lots of consumer understand and know the 3/1 A Life mattress better than before.
However, 3/1 A Life need a tool to occupy focus media market. They need a series of equipment to assist 3/1 A Life to display detail product inforation at focus place in focus media for focus consumer group. Lucky-heart holding an professional technology to build softerware and hardware together successfully. Using softeware to control digital signage in every setting point and changing content of advertisment or instruction remotely. Furthermore, stable hardware system with specific SOC structure which avoide over-heat and shut down problem to win the confidence from 3/1 A Life.

Through the top software and hardware system providing and good-sense marketing strategy from 3/1 A Life, the sales performance in every chain store and selling point in department of 3/1 A Life are going to high up incrediblely.

    


Develop digital TV territory in Shanghai
  2007-10-18
  ˇiEconomic daily news˘¬Wang/Taipeiˇj
In order to greeting Olympic Sporting year 2008’s coming, Mainland China develops Digital TV region positively.According to report, the purchasing project of TV station in Hangzhou, Zhejiang, Hebei for Set Top Box, is determined to win a bidding by the Shanghai Broadcasting Electricity Group ( SBEG ). The Taiwan Set Top Box manufacturer is contacting SBEG and expect to get the business opportunity over thousand billion RMB.
In the tendency of Digital TV, since 2002, the China Government ask SBEG to make researches and develops several sounds video frequencies transformation standard – AVS for the development of owned digital industry. This efficiency of this code is higher than traditional MPEG-2 international standard for a time. At present, the AVS standard has reached maturely and will step into the commercial promotion stage.
The Chief of SBEG: Mr. Kim Sung said, AVS is the specification made by China’ R&D and has been attained the national approval. The authorized fee is cheaper. The efficiency of coding and decoding is better than the European and American standard. With the endorsement of national policy, China will be digitalized completely.
The Director of China AVS Industrial Alliance, Mr. Wang Kuo Chung said, AVS will be the China future core technology, like Digital TV, the high density disc, the video telephone, the video frequency conference system, digital supervisory systems and so on. The initial estimation of business opportunity will be over amount RMB trillions. Then Digital TV Box will be the priority for the promotion of AVS domain product.
At present, SBEG is making the AVS commercialized promotion positively. It estimated that it will establish subsidiary company before the end of this year, start to take order of Set Top Box, IPTV, Chipset, TV Transforms Sticker and Mobile TV and so on.The related people indicated that the quantity of Set Top Box will reach several hundred million pieces, and the manufacturer of Set Top Box will get the order in the future.
Many Taiwanese enterprises heard such information and proceed toward on SBEG in the near future. And hoped will strive for the cooperation opportunity.
According to report, SBEG and domestic electronic manufacturer, Lucky-Heart, had cooperative experience by the project of PMP, MP4, DVDT and the Advertisement Machine more than three years. Both sides will cooperate again for AVS filed in the future the. Moreover, the Taiwan electronic assembly factory, like UMEC and Prime also win the order of Set Top Box from SBEG positively.
According to the China National Broadcasting Bureau’s Digital TV Development Plan, we estimated that China will promote grounds transmission of the Digital TV from now to year 2008. And estimated that the Analog Broadcast will be closed in 2015. Digital TV will become the biggest industry in the near five years.
According to the estimation of IM Re-Search (Marketing Research Company), there will be over 33 million families with high definition satellite TV service. The market scale of Satellite Set Top Box wil 60 million pcs.
Alliance- Lucky Heart and Watsons
  2007-08-27
 

In order to increase playing effect and benefit of advertisment, the biggest drug chain store in Taiwan, Watsons, installed networking digital signage which manufactured by Lucky Heart Information Co., Ltd. Through this broadcasting system, Watsons dispatch  video, picture and instant message which compact with seasonal marketing strategy by internet. In this case, Lucky Heart information assist Watsons set up an server system to control and change content immediately 400 points of every branch store but no limited by man-power.

           

The highly impress commercial film , a series of " I SWEAR " advertisment take lots of consumers' attention and win an excellent reputation from people. Besides, Watsons provides many marketing promoting strategies such as "refund it if more expensive than other stores"  " One more dollor, One more piece" and so on to show Watsons' sincere and truth to serve all consumers.


       
However, man power consuming for changing content in CF card is taking lots of human resource and cost. Lucky Heart provides an total solution which including Hardware (single chip, networking digital signage box), software ( a manage system to edit and arrange playing), control server to be a playing center and manage group playing list.


After Watsons adopt this networking digital signage system, CF content broadcasting smoothly, content changing fastly. Innovative advertising system adds modern marketing strategy to be a win win situation for Watson and Lucky Heart. The result of this alliance between 2 industries grab consumers' attenation indeed and increase sales performance dramatically.


2007 CompuTex
  2007-06-11
 

Lucky Heart Information Co., Ltd. Create a next-generation marketing solution: a set of innovative Digital Signage System (DS2) to attract a crowd of people’s attention at computex.


The DS2 provides server manger to change and update new content (picture/picture/message) by networking immediately to instead of traditional method of man-power renewing data one by one. Moreover, the applied places are comprehensively such as Restaurant, Resort, Station, Hospital, Museum and so on.


The fabulous software design combine with RISC architecture on server assist user to create astonishing sales performance and breathtaking marketing promoting. Measurably, the DS2 will be a new leader for advertising and marketing battle in near future.