ˇiEconomic daily news˘¬Wang/Taipeiˇj
In order to greeting Olympic Sporting year 2008’s coming, Mainland China develops Digital TV region positively.According to report, the purchasing project of TV station in Hangzhou, Zhejiang, Hebei for Set Top Box, is determined to win a bidding by the Shanghai Broadcasting Electricity Group ( SBEG ). The Taiwan Set Top Box manufacturer is contacting SBEG and expect to get the business opportunity over thousand billion RMB.
In the tendency of Digital TV, since 2002, the China Government ask SBEG to make researches and develops several sounds video frequencies transformation standard – AVS for the development of owned digital industry. This efficiency of this code is higher than traditional MPEG-2 international standard for a time. At present, the AVS standard has reached maturely and will step into the commercial promotion stage.
The Chief of SBEG: Mr. Kim Sung said, AVS is the specification made by China’ R&D and has been attained the national approval. The authorized fee is cheaper. The efficiency of coding and decoding is better than the European and American standard. With the endorsement of national policy, China will be digitalized completely.
The Director of China AVS Industrial Alliance, Mr. Wang Kuo Chung said, AVS will be the China future core technology, like Digital TV, the high density disc, the video telephone, the video frequency conference system, digital supervisory systems and so on. The initial estimation of business opportunity will be over amount RMB trillions. Then Digital TV Box will be the priority for the promotion of AVS domain product.
At present, SBEG is making the AVS commercialized promotion positively. It estimated that it will establish subsidiary company before the end of this year, start to take order of Set Top Box, IPTV, Chipset, TV Transforms Sticker and Mobile TV and so on.The related people indicated that the quantity of Set Top Box will reach several hundred million pieces, and the manufacturer of Set Top Box will get the order in the future.
Many Taiwanese enterprises heard such information and proceed toward on SBEG in the near future. And hoped will strive for the cooperation opportunity.
According to report, SBEG and domestic electronic manufacturer, Lucky-Heart, had cooperative experience by the project of PMP, MP4, DVDT and the Advertisement Machine more than three years. Both sides will cooperate again for AVS filed in the future the. Moreover, the Taiwan electronic assembly factory, like UMEC and Prime also win the order of Set Top Box from SBEG positively.
According to the China National Broadcasting Bureau’s Digital TV Development Plan, we estimated that China will promote grounds transmission of the Digital TV from now to year 2008. And estimated that the Analog Broadcast will be closed in 2015. Digital TV will become the biggest industry in the near five years.
According to the estimation of IM Re-Search (Marketing Research Company), there will be over 33 million families with high definition satellite TV service. The market scale of Satellite Set Top Box wil 60 million pcs.
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